PPC Agency Audit Toolkit

Automation runs your PPC.
Your agency takes the credit.

Search Roadmap is an AI agent kit that audits your PPC accounts, revealing exactly what your agency is (and isn't) doing with your money. Join the waitlist to get notified when we launch.

Take the Free Assessment Join the Waitlist
11
Audit Modules
$149
One-Time
90 days
To Independence
The Problem

The agency model is broken.

Your agency doesn't get rewarded for finding waste. They get rewarded for ignoring it.

Most PPC agencies charge a percentage of your ad spend. The more you spend, the more they earn. That means they have zero financial incentive to cut waste, eliminate bad keywords, or reduce your budget. Meanwhile, Google's automation runs campaigns on autopilot, and your agency takes credit for the results. You deserve to see what's actually happening inside your account.

How It Works

Four steps from purchase to your first agency audit.

1
Buy the kit

One-time purchase. Download the complete toolkit instantly.

2
Customize it

Fill in the master template with your business details, goals, and competitors.

3
Deploy the agent

Follow the setup guide to connect the AI agent to your PPC accounts.

4
See the truth

Get detailed audits of what your agency is actually doing, and what they're not.

What's Included

Everything you need to take back control

A complete toolkit. Not a course, not a subscription. Buy once, own forever.

The Agent Kit

Master SKILLS.md template customized to your business, plus 11 specialized audit modules that analyze every corner of your PPC account.

Modules: Change history, search terms, negative keywords, budget allocation, quality score, bid strategy, Shopping, Performance Max, Demand Gen, audience performance, bid modifiers
📖
Deployment Setup Guide

Step-by-step instructions with screenshots for deploying with Claude Code, Cursor, or VS Code. No coding experience required.

Walks you through account connection, agent configuration, and running your first audit
📌
90-Day Roadmap

Three implementation paths with monthly checklists: audit-only, gradual replacement, or full independence from your agency.

Your choice, your timeline. Each path includes specific milestones and decision points
The Toolkit

11 specialized AI audit modules

01
Change History
What your agency actually changed, and when
02
Search Terms
Wasted spend from irrelevant queries
03
Negative Keywords
Gaps that bleed your budget silently
04
Budget Allocation
Where money flows vs. where it should
05
Quality Scores
Ad relevance, landing pages, expected CTR
06
Bid Strategy
Are automated bids working or wasting?
07
Shopping Campaigns
Feed health, product performance, ROAS
08
Performance Max
The black box, decoded
09
Demand Gen
Campaign structure and audience targeting
10
Audience Performance
Which segments convert, which drain
11
Bid Modifiers
Device, location, schedule adjustments
+ Custom Modules
From Beta Users

What they found inside their accounts

We ran the change history module and discovered our agency had barely touched the account in three months. Most of the changes logged were automated bid adjustments that Google made on its own. We were paying $4,000 a month for that.

RD
R.D.
Industrial Distribution

The search term analysis found a pile of irrelevant queries eating our budget. Competitor names, completely unrelated products. Not a single negative keyword had been added by our agency in over six months.

TW
T.W.
Wholesale E-Commerce

The budget allocation audit flagged two campaigns with zero conversions that had been running untouched for months. Our agency never mentioned them in a single monthly report. That was the last straw.

PA
P.A.
B2B Manufacturing

I'm not technical at all, but the setup guide made it straightforward. Within a week I understood more about my account than I had in two years of agency reports. It changed how I think about our entire ad spend.

DK
D.K.
Regional Supply Chain
Pricing

Launching soon at $149.

$149
one-time

One-time purchase. No subscription. Waitlist members get first access and a launch discount.

Join the Waitlist
FAQ

Frequently asked questions

Is it legal to audit your PPC agency?

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Yes. You own your Google Ads account, not your agency. You have every right to access your own data and deploy tools on your own account.

Will my agency know I'm auditing them?

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No. The agent performs read-only analysis on your account data. No changes are made to your campaigns, and there is no notification system that alerts your agency.

Do I need to be technical to use Search Roadmap?

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You need to be comfortable following step-by-step instructions. The setup guide walks you through everything with screenshots. If you can install an app and follow a tutorial, you can use Search Roadmap.

What does AI agent mean in plain English?

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It is a set of detailed instructions that tells an AI tool exactly how to analyze your ad account data: what to look for, what patterns indicate problems, and how to report findings.

What if something goes wrong with my account?

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The agent performs read-only analysis. It reads your account data but never modifies your campaigns. You control whether and when to act on any findings.

Stop guessing.
Start knowing.

Your agency has the data advantage right now. Search Roadmap puts you back in control. Deploy the agent and see exactly what's happening in your account.

Join the Waitlist Take the Free Assessment First